Make Search Engine Friendly URLs, Stop Hotlinking & Bandwidth Theft and Much More with ISAPI_Rewrite 3.1
 Helicon Tech announces the availability of ISAPI Rewrite 3.1, a new URL rewriter that brings mod_rewrite and .htaccess functionality to Microsoft IIS servers. The product is aimed at web developers, web hosting providers and can help them in SEO optimization, proxying content of one web server through another web server, preventing hotlinking and making server security stronger.
ISAPI Rewrite is unique thanks to its compatibility with Apache mod_rewrite. Offering the same syntax and behavior, ISAPI Rewrite makes it fairly easy for you to move configurations from Apache to IIS and back just by copying .htaccess files. The product relies on regular expressions for flexible and powerful configurations and offers real distributed configurations on global server level, virtual host (web site) level, directory level .htaccess files with real-time monitoring. Fast and highly scalable C++ code distinguishes ISAPI Rewrite from other solutions. ISAPI Rewrite is certain to appeal to many consumers.
What benefits you get with ISAPI Rewrite 3.1?
- Make friendly URLs - People prefer short, descriptive URL addresses rather than the addresses with meaningless query string parameters. No wonder. Such URLs are easier to remember and type. Search engines love them too because the pages they are associated to are easier to index. Pages which are easier to index are more likely to be included in search results. ISAPI Rewrite will make your URLs friendlier to search engines and people.
Compare and see the difference:
Original: http://www.mysite.com/Blogs/Posts.aspx?Year=2007&Month=12&Day=10
Re-written: http://www.mysite.com/Blogs/2007/12/10/
- Use IIS as reverse proxy for security - A reverse proxy is a proxy server which is installed within the neighborhood of one or more servers and typically used in front of them. The servers behind are not directly accessible from the internet. Instead, a proxy server provides access to the backend servers, which is good for security as it hides the type of the servers behind and can provide encryption when SSL encryption is done by a reverse proxy that is equipped with SSL acceleration hardware. ISAPI Rewrite can help you map the entire content of one website into the folder on another website.
- Stop hotlinking and bandwidth theft - Hotlinking is direct linking to the files, such as images and video of the other website. An example would be using an <img> tag to display a JPEG image you found on someone else's webpage so it will appear on your own site, blog, forum, etc. When some other website displays your images or video, it uses your bandwidth. And since web hosts charge based on the amount of data transferred, your bandwidth is stolen. If your website is over its monthly bandwidth, it's billed for the extra data. ISAPI Rewrite will help you stop hotlinking and bandwidth theft.
OTHER KEY USAGES:
- Redirect non-www version to www to avoid duplicate content penalty from search engines
- Force to SSL or non-SSL for certain locations
- Move site location while preserving page ranks of existing pages and external links
- Provide browser-dependent content
- Block annoying spambots and retractors
- Generate robots.txt automatically for websites with dynamic content
- Emulate load balancing
Please, explore the website at www.helicontech.com to learn more about the product. Some areas of note include a collection of examples that show how to use ISAPI Rewrite to optimize the site for search engines, stop hotlinking, use IIS as a reverse proxy and more.
Pricing & Availability
ISAPI Rewrite 3.1 supports Windows 2000, XP, 2003, Vista, 2008 and costs $99 (US) for new customers and $29 for the customers who want to upgrade from ISAPI Rewrite 2.x. Discounts for volume buyers are available. A free 45-day trial version, as well as a freeware version - ISAPI_Rewrite Lite are available from www.helicontech.com.
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